B2B Marketing Team

Top 5 Sureshot Tips For Effectively Leveraging Mailing Lists & Email Marketing By HR Executives

Getting the word across about your product or service to the right target audience forms the foundation of achieving the zenith of success in any field, and Human Resource consulting businesses are no different. Growing by leaps and bounds, HR consultants, whether in-house or outsourced, need to outshine and outperform their competitors vying for the attention of the same prospective clients.

This is where utilizing the power of HR mailing lists comes into play. Email marketing may seem like the prerogative of marketers. However, with their traditional recruiting roles, modern HR consultants must give their businesses the visibility it deserves with this razor-edged tool. Electronic mail is the preferred mode of communication globally, and according to Statista, over 4594 million users will use emails by 2025.

Considering the numbers, HR executives benefit immensely from leveraging a verified email list of HR directors in the USA and globally. If you are an HR consultant looking to carve a niche in a highly competitive space, you are in the right place. Remember, your email could be the difference between a prospect and a client, so put on those seatbelts as we help you learn more about email best practices and things to keep in mind before hitting the button of no retreat!

1. Use Verified Email Lists That Are Sure To Make It to the Inbox Of The Intended Recipients, Not The Spam Folder!

Even the best email marketing campaigns can fail to fetch the leads you deserve simply because the emails never made it to the inbox of the C-suite executives you wished to hit up! Let’s look at the numbers according to The Global Email Deliverability Benchmark Report 2H 2011 by Return Path, “Gmail Inbox rates declined to 79% with only 8% marked priority.” Please note that no one wants to receive spam; even the most well-intentioned legitimate marketing emails don’t grab eyeballs. Here is how you can avoid this, read up on the provisions of the CAN-SPAM Act for commercial mail. This will help you stay on the right side of the law and ensure that your bulk mail reaches the intended inboxes.

Now that you have figured out the compliance rules and regulations, it makes sense to compile a verified human resources contact list. There are a couple of ways to get this done. First, you can build your email list by gathering data from an opt-in form clarifying the purpose and giving freebies such as ebooks or webinars.

Second, you can let the experts handle the task and invest in a pre-verified list of HR directors you are interested in getting on board. Gethrough, a name to reckon with in this niche, helps you achieve the conversion rates you have always dreamt of realizing with GDPR-compliant, segmented contacts of C-level executives in various industries. To be precise, verified and reliable data is the key to winning and closing B2B deals in multiple industries. To further your HR consultancy business, you will need an hr directors’ email database.

Gethrough’s team of experts scans and authenticates data from reliable sources such as surveys, conferences, magazines, directories, websites, etc., to curate a list of leads that are updated every three months to ensure that you invest in only the best and get the highest ROI on your marketing campaign. Here is how they can help you up your email marketing game like a pro and free up precious resources for things that genuinely need your time and attention.

2. Send Purposeful Emails With The Right, Non-Deceptive Subject Line

Once you have the database of your preferred clientele and have created personalized content for the segmented client categories, it is imperative to check and set the right cadence and purpose of the mailer.

The good news is that 91% of Americans are open to receiving mailers with commercial intent, with 86% interested in reading promotional content in their inboxes once a month. This dispels conventional wisdom, which says that people are not in favor of receiving promotional content, whether digitally or through direct mail.

This simply implies that people are open to receiving content that adds value to their lives. You just need to present them with purposeful, personalized content topped with an attention- grabbing, honest subject header.
A non-deceptive subject line makes your mail CAN-SPAM compliant and substantially enhances the chances of the recipients actually opening and reading the mail. Keep it short, crisp, impactful, and true to the mailer’s content. Also, make the reader feel valued and special.
Refrain from using all caps and exclamatory marks.

3. Scannability & Readability ~ The Make Or Break Factor.

People lead exceedingly busy lives, with CEOs and CFOs even more pressed for time. This means your content must be easy on the eye and scannable in one glance.

Here’s how you can do that,
Use bullet pointers
Crisp formatting
Conscious use of white spaces
Shorter paragraphs
Insert informative infographics
Please stay away from long chunks of text (truth be told, nobody has the time to read it)

4. Make Your Mail Mobile Friendly

Recent statistics have reconfirmed what we instinctively knew, nearly 46% of smartphone owners show a marked preference for communicating with businesses via email. This translates into the logical conclusion that if your mailer is not mobile optimized, it won’t generate the impact you wanted it to register. Employ mobile responsive designs to ensure the links are clickable and the text is optimized for a seamless reading experience on mobile devices.

5. Keep the Tone Friendly & Remember To Make Opting Out Easy!

Please note that another sentient is on the screen’s other side. You wouldn’t want to come off as too formal or exceedingly stately. Ensure that you enter your name in the “From” section and the recipient’s name in the “To” section while keeping the tone pleasant. The more amiable you appear, the greater the chances of the recipient typing a reply asking for a quote!
Once you are done crafting the perfectly worded mailer and are about to hit “send,” please ensure that below the Call-To-Action button, you unfailingly add the “Unsubscribe” button. Giving the recipient the option to stop receiving further updates from your business should be as important and easy to execute as getting them to subscribe.
In Conclusion

In addition to the above-mentioned email best practices, it makes sense to conduct A/B tests on your emails, send test emails, and regularly update your mailer lists. Industry experts like Gethrough make the task easier by presenting updated and verified HR managers’ databases for your HR consulting email marketing campaign at attractive price points. Seal the deal today!

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