It’s that time of year again. You know what we’re talking about: pumpkin spice lattes, Halloween decorations, and the inevitable onslaught of e-mails from retailers with “super-spooky” subject lines. As we head into the holidays, it’s the perfect time to bump up the feeling of the season to convert potential customers into paying customers. If you’re unsure where to start, why not try one of these seven e-mail subject lines? They’ll help get your e-mails noticed when customers are flooded with offers for costumes and candy corn!

Tips To Get Your E-mail Line Noticed

To create Halloween e-mail subject lines for your business that stands out, you’ll want to take the time to follow the latest trends. Use these tips before pressing “send” on your Halloween-themed e-mail.

  • Use Emojis:To make your Halloweekend e-mails more fun, add an emoji such as a ghost, pumpkin, clown, candle, spider, lightning bolt, or spiderweb. This is a great way to amplify your subject line and get customers’ attention.

  • Keep It Short: If your subject line islonger than 40 characters, your customers are less likely to open your e-mail. Keep it short and to the point to increase how many people view your e-mail.

  • Incorporate Wordplay: The easiest way to create Halloween e-mail subject lines is to have fun with wordplay on popular holiday phrases.

  • Preview It: Make sure your e-mail looks right before sending it out to your e-mail list. Using the preview feature is the best way to make sure it looks just right.

  • Incorporate Halloween Graphics and Color Schemes: Your title is only the beginning of your e-mail. Make sure to follow through with this holiday theme throughout the body of the message as well. You can use applications like Canvato create Halloween-themed graphics with your logo and color scheme that matches the rest of your brand’s branding.

The Top 15 Performing Halloween E-mail Subject Lines

  • Beware of these incredible deals…

  • Halloween treats to try to delight and fright

  • Shop The Entire Boo-tique line today!

  • Do not open this! It’s too spooky!

  • All treats, no tricks with our weekend sale!

  • Feel “Boo-tiful” by shopping our full product line./p>

  • You deserve a treat too this Halloween!

  • See our Spooky Halloween Savings Sale starting today!

  • We’ve been dying to share our special deals!

  • Enter, if you dare, to view our Halloween sale.

  • Boo! Here’s an extra 25% off your next order.

  • Save up to 15% off With Our Bone Chilling Discounts

  • All treats here! Get free shipping on your next order!

  • Halloween Flash Sale! Click here to get your goodies!

  • Final Haunting! Save up to 50% off our Spooktacular deals.


Halloween is the perfect time of the year to switch up your marketing strategy and get in the holiday spirit. Use these 15 e-mail templates to create Halloween subject lines that will get your customers’ attention and turn them into paying customers! If you want to learn more about how to get through to your customers using mailing lists, contact us regarding custom mailing listsand get a free quote today!

Contact us regarding custom mailing lists and get a free quote!

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