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Crucial Email Marketing KPIs: How to Measure Email Marketing Efficiency?

Just like a Sailor requires a compass for direction in sailing so does a business person require Key Performance Indicators (KPIs). This is more important to email marketing where 81% of small businesses rely on email marketing yet according to 99Firms only about 17.75% of all the click-through emails lead to a purchase. This is …

Click To Open Rate (CTOR) Guide: How To Calculate, Analyze and Optimize?

The efficiency of any email marketing campaign depends on many factors such as the number of recipients, how much you keep subscribers engaged, and so on. This efficiency or lack of it is normally deduced from a number of metrics notably the Open Rate and the Click-Through-Rate (CTR) which just but partially measure the extent …

Why Labor Day marketing mails should not be ignored?

Have you been operating under the belief that Labor Day, since a holiday, will not help improve website traffic or gain readership? If so, you have been thinking wrong. Market research indicates that the readership and/or purchases show an upward trend during the Labor Day because it is a holiday and people would be available …