The U.S. Census Bureau has compiled a list of SIC codes that can be used as mailing lists for your company’s marketing campaign, but why would you want to use these codes? What is the point? This blog post will explore how and why companies should utilise this information in order to reach their audience more efficiently and effectively!
SIC Codes Explained
Before we get into the nitty-gritty of how SIC codes can help you target your audience, let’s first explore what they are and why they’re important. SIC stands for “Standard Industrial Classification” – this code is used by the U.S Census Bureau to classify businesses based on their primary type of work which helps the Bureau keep track of the different kinds of businesses in America.
They can be used as a way to file taxes, as well as search for certain types of companies that fit your niche since they’re available online and you can look up any business using their SIC number. In order to get access to this list, however, you will need to sign up for a free trial subscription at the Census Bureau’s website. After signing up, you will be able to access this list along with other helpful information like annual revenue and the total number of employees (which can also help narrow down your mailing lists).
How Companies should use SIC Codes in their Mailing Lists
So, now that you know what SIC codes are and how they can help narrow down your mailing lists for marketing purposes, it’s time to explore which kinds of businesses should be using them.
Businesses with products or services that fit into one or more categories listed in the SIC code list provided by the Census Bureau may want to use the list to help target their campaigns in order to reach specific types of companies. For example, if you are a used car dealer located in Florida, your company may want to use SIC codes that include “automobile dealers” and/or any other related phrases like “sales,” etc. You can then put these codes into an Excel spreadsheet and separate them into different categories based on which codes you want to use.
From there, you can create a list of all the companies that fit into each specific code (i.e., “automobile dealers”) in order to help narrow down your audience for marketing purposes! For instance, if your mailing list is made up of “automobile dealers” and you want to market your used cars specifically to wholesale distributors, you can put all the companies with a code relating to “wholesale trade,” or any other relevant phrase together so that it’s easier for them to find your company in their search.
If this is done correctly, you will be able to reach your targeted audience more efficiently and effectively than if you were to use a general mailing list, which could include companies that do not fit into your niche.
SIC Codes in Marketing
Companies should definitely consider using SIC codes in their marketing campaigns so they can target specific audiences for their business! If this is done correctly, it will help save time and money by reaching the right people who are interested in your business.
In order to get the most out of SIC codes, companies should take a look at what types of businesses fit into these categories and then use them in their marketing campaigns. They can do this by either using an Excel spreadsheet to keep track of the codes they want to use or by having software like Mailchimp that will help them sort through their mailing lists. After these steps are taken, companies can then start marketing their products and services more effectively through their mailing lists!
SIC codes can also be used to direct social media efforts by putting them into a Google search. This will help companies find the right audiences to follow on social media and it can also be beneficial when trying to determine which hashtags may work best for marketing purposes!
A Few Tips for using SIC Codes in Mailing Lists
There are several ways to use SIC codes in your mailing lists, but below are a few suggestions for getting started.
Remember that companies should keep track of the types of businesses they want to reach and then find out which SIC code categories those businesses fall under (i.e., “wholesale trade”). This will help them narrow down their marketing efforts and increase the chance that they are reaching people who are interested in what their company has to offer.
Another way companies can use SIC codes is by using software like Mailchimp or other mailing list services where you can search for specific categories based on different phrases, which makes it easier to find them when creating a mailing list.
If companies want to get more involved with social media marketing, they can use SIC codes in their Google searches to find relevant businesses and audiences that would be interested in what they have to offer. For example, if a company is producing high-end dog food, you could put the phrase “dog foods” into Google along with your specific SIC code to find companies that fall into your niche.
Pitfalls to Avoid when using SIC Code-based Mailing Lists
When companies are trying to use SIC codes in their marketing, there are a few things they should try and avoid when doing so.
Remember that not every business is going to fall under the same categories when using this method of targeting audiences (i.e., “wholesale trade”). This means that it may take some time for you to find the right people to market your business towards.
Some companies may not have an interest in using this type of marketing, which means that you may want to consider other ways for finding audiences or ask if they are interested before starting! This could help save time and money by avoiding reaching out to businesses that will not be receptive to what you have to offer.
When creating SIC code lists, companies should not overdo it by putting too many categories in the list since this may decrease its effectiveness when reaching out to audiences that are interested in your business. Focus on a few at first and then add more if necessary!
SIC Code-based mailing lists can be a great way for companies to market their products and services towards specific audiences that are interested in what they have to offer. In order to get the most out of these lists, it is recommended that businesses take a look at which types of industries fall under certain SIC code categories (i.e., “wholesale trade”). This will help them narrow down their efforts and reach audiences that are more likely to be interested in what they have to offer.
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