You want to sell your product, create an audience, launch a product or training, and you need to know how to create your email list quickly and reach a maximum of people interested in what you are going to offer? Then this article is for you. It will help you understand the usefulness of a human resources email list, how to get qualified leads, and how to do it.
6 benefits of building a mailing list for your product launch;
Steps to follow before launching your email campaign;
And 7 Effective Ways to Build an Email List for your product launch.
6 benefits of building a mailing list for your product launch
Email marketing offers, on average, a higher return on investment (ROI) than many other solutions – up to 3800%.
Because your mailing list subscribers have reached your website (social media page or group) and verified their email, it means they are extremely interested in what you have to offer (potential customers).
Here are other reasons why Is it crucial to build and have your own mailing list:
1. A mailing list is personal :
Thanks to your email list, you will be able to connect with your target audience. Indeed, most people read their emails once a day. But it is also a way for them to make a list of the day’s actions. It’s up to you to place yourself on that list and generate the action you want from them.
2. It allows ultra-precise targeting:
It is possible to send each contact a different message. A message according to gender, profession, a message according to age; the possibilities are endless!
3. It’s not expensive, and it’s super easy to set up and manage.
Have you noticed how many brands are looking for your precious email address? Over the years, it has become one of the first acquisition channels.
4. You can Track (Measurement) your performance.
With email marketing, you can accurately measure the engagement of your email campaign. You will be able to verify that you are reaching your goals, and you will be able to act accordingly.
5. Because social networks do not belong to you
You have certainly heard this argument dozens of times, but … do you know that your social networks do not belong to you?
That is to say, overnight, Pinterest can decide to change its algorithm and charge for reaching its subscribers (which is what happened with Facebook pages, by the way). You are also not safe from an account deletion “by mistake” or hacking …
The question is above all:
Do you want to capitalize all your business on platforms where you are only “tenants”?
Do you want to make your hr executives mailing list, and your turnover depends on a multinational company that just doesn’t care about you?
Nobody wants that! You own your mailing list, and it is never influenced by other companies’ decisions.
6. Your mailing list, the surest way to sell
And yes, if you are an entrepreneur (manager, executive, …), you have a website and/or a blog, it is probably because you have a product or a service to sell. You may think that the best way to get people to visit your sales or service page is to be on social media. However, it always comes down to the same thing; just because someone follows you on social networks doesn’t mean they want to work with you. So, you often spend a lot of time for little results… The return on investment is not good.
On the other hand, among your hr manager list subscribers, there are people who are really “Fans” of what you do and who want nothing better than to work with you.
Your b2b mailing lists subscribers often see your emails, while your sales posts on social networks are seen by very few people… Your biotech company list is, therefore, more effective in generating leads and developing your turnover. That’s why I believe that you should set up a newsletter even if you sell physical products.
5 Steps to follow before launching your email campaign
Be careful! Creating a mailing list is not done without a little thought. Here are the steps to follow if you want to succeed.
Step 1: Define the objective of your mailing list
As with any marketing activities, you must have a specific and measurable objective: building a list for your product launch. You can also build A mailing to:
- Share tips and news related to your business;
- Develop a specific offer;
- Build loyalty among your prospects;
Step 2: Define the identity, tone, and format of your newsletter.
This is what will allow you to:
- Differentiate business and stand out from the crowd;
- Create a strong link with your audience;
- Show your authenticity;
Step 3: Define your target
The more precise your target is, the more you can personalize your content and have an impact on it.
Why is it cru to identify your ideal target customers?
To build your approach and ensure that it is in line with your values and your customers’ needs
To create a communication with a strong impact;
To be able to propose an adapted price;
To build your credibility;
To differentiate yourself from the competition.
Step 4: Pick an email marketing tool.
If you want to start your mail campaign now, you need a fundamental element: a tool or software, which performs mass emailing. Here are the most popular tools:
- Convert Kit;
- And more!
Step 5: Create your registration forms
To multiply the impact of your mailing list campaign, don’t hesitate to integrate your sign-up form in different places.
Now that you have all the tools you need to build your mailing list, let us dive into ways to build your mailing list effectively.
7 Effective Ways to Build an Email List for your product launch
If you’re looking for ways/tips to grow your email list, here are some creative ideas and proven strategies for attracting new subscribers.
1.Buy emails from trusted sources like gethrough.com.
If your goal is to reach a large audience with your services or products, buying mailing lists can be a quick and cost-effective solution. It means access to hundreds, even thousands, of contacts in targeted niches with a click of the mouse.
On gethrough.com, you have access to large database emails in a wide range of niches or industries:
- Fortune 500 Companies Contacts Database;
- HR Executives Email & Contacts Database;
- Oil & Gas Industry and other industries Mailing Database;
- list of biopharma companies;
- Technology Mailing Lists;
- Attorney & Lawyer Contacts Mailing Database;
- And more, Click here to learn more.
2. Integrate a registration form to your website
Your business’s website is undoubtedly the best way to increase your mailing list. But you must know how to use it correctly. Indeed, your website visitors are the most qualified leads you can get and add to your mailing list.
When people land on your website after a targeted search, it indicates that your site has appeared in the search engine results. Now, if you have been able to attract prospects to your website in this way, whether by setting up sponsored or organic campaigns (the famous SEO), you now need to convert these same Internet users into real customers!
To do this, encourage your website visitors to subscribe to your newsletter by offering them multiple opportunities to join your mailing list.
- You can create pop-up forms that appear as soon as a visitor leaves your site or sometime after opening one of your pages.
- Or even inside your articles and in the footer of your site…
3. Use social networks
When was the last time you asked your Twitter followers or Facebook fans to sign up for your newsletters?
Redirect your Facebook followers to your subscription page. To do this, add a call-to-action button at the bottom of your Facebook banner by clicking on “Create a call-to-action.”
They work on the same principle as Facebook ads: a paid option (whereas Facebook CTA buttons are free) to deliver your ads to a target audience (based on gender, location, language, etc.).
If you want to become an expert, you’ll probably need to post video tutorials to know how to use your products and services. You can also use the other social network platforms we did not mention here (Pinterest, Instagram, …)
4. Offer value (freebies) in exchange for an email address
Encourage your prospects to join your email list by offering them exclusive rewards (bonus, coupon code, beta tests…).
Here are some examples of subscriber-only perks to incorporate into your email campaign:
Send seasonal and holiday promotional codes with limited-time offers and discounts.
Announce new products (beta version) or services first via your newsletter to give subscribers a sneak peek and early access.
Use newsletters to send invitations to participate in exclusive online and in-person shopping opportunities or brand-specific events.
5. Add Sign-up links in your email signature.
If you frequently communicate with your existing customers/subscribers via email, consider adding a newsletter sign-up button (link) to your email signature.
The email signature as a marketing tool is an overlooked and underrated opportunity for small business owners to share call-to-action messages with their customers and generate leads or sign-ups.
6. Develop business partnerships with Related Sites
Try not to focus on strategies that are too obvious or too cold. Think about bartering! Bartering generally refers to a process of advertising exchanges. Find companies related to your field and see how you can be useful to them, and try to create “joint ventures.”
If your newsletter is about SEO tips, for example, look for companies that offer backlinks or content writing services that are willing to let you collect their customers’ names and e-mail addresses. In exchange, offer them special studies or books on a related topic. Make sure their name is mentioned as a company specializing in on-page (SEO articles, silos, keyword research) and as a good source for link building.
This creates a win-win situation where you collect very targeted names, and the businessman gets some exposure that is also useful to him. Use your imagination, and you’ll come up with lots of association ideas.
Ask your existing subscribers to share (forward) your emails to their friends, family, colleagues.
The people who have chosen to subscribe to your newsletter can be real ambassadors to acquire new subscribers. To do this, you need to give them the necessary tools and motivate them. You can integrate a “recommend this newsletter” link in your email template or on your newsletter subscription page.
If you make it easy for them to do so with an easy-to-use button, and if your content is of high quality, your subscribers will not hesitate to share it with their contacts who might be interested.
To motivate people to relay your newsletter, you can set up a sponsorship system. For example, a discount is offered on your products for x people registered to the newsletter via the referral link.