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How to Improve Email Open Rate: Actionable Tips to Increase CTR in 2021

Before we get deep into the whatnots of email open rates, do you understand what this terminology means? It’s okay if you have no clue because that is the reason why you came across this piece. Well, ‘email open rate’ is the percentage of people who open an email out of the total number of …

Click To Open Rate (CTOR) Guide: How To Calculate, Analyze and Optimize?

The efficiency of any email marketing campaign depends on many factors such as the number of recipients, how much you keep subscribers engaged, and so on. This efficiency or lack of it is normally deduced from a number of metrics notably the Open Rate and the Click-Through-Rate (CTR) which just but partially measure the extent …

Why Labor Day marketing mails should not be ignored?

Have you been operating under the belief that Labor Day, since a holiday, will not help improve website traffic or gain readership? If so, you have been thinking wrong. Market research indicates that the readership and/or purchases show an upward trend during the Labor Day because it is a holiday and people would be available …

Would you consider investing in Email Marketing ?

The question, posing as the title of this article is actually rhetorical. Would you consider investing in Email Marketing? The answer has to be in the affirmative. After all, with Email, delivery, gratification and the eventual success measurement is immediate. Email doesn’t allow much ambiguity and it allows you the liberty to tailormake (read: customize) …

14 Guidelines for success in branding

Branding entails a procedure that entails an end-to-end, holistic philosophical think that covers a brand’s present market position, targeted positioning, the overall market scenario, identification of platforms to be targeted, understanding target audience, research on growth and demand, estimated investment and returns and implementation. Of course, there needs to be ample analysis after the implementation …

How to improve your subscriber list and gain more users?

Every year your email marketing database decreases. You should try all possible options to increase your email list on a daily basis. Some useful ways are: 1. Social Media Facebook Run Facebook ads with gated offers. Actively participate in your relevant facebook groups by sharing interesting content that’s linked to your blog or website. Twitter …

Email And Data Appends For Marketing

What is Email Appends? Mail appending, also known as e-appending, is a marketing practice that involves taking known customer data (first name, last name, and postal address) and matching it against a vendor’s database to obtain email addresses. These collected email addresses will then be later used to run marketing campaigns. Source:https://en.wikipedia.org/wiki/Email_appending An email appending involves combining a …

8 Easy Ways To Write Emails To Boost Sales

Always keep it Short and to the Point People will be racing against time everyday and majority of the online crowd will not have sufficient time to read through a long email. This is why it’s important to have the emails short and to the point. This will not only encourage them to read through …