The question, mentioned as the title of this article is definitely rhetorical. Would you consider investing in Email Marketing? The answer is most definitely in the affirmative. After all, with Email Marketing, delivery, and gratification, and also the eventual success measurement is instant. Email doesn’t allow a great deal of ambiguity and it gives you the freedom to tailor make (read: customize) your marketing campaign, primarily based on goal and success ratio.

Comparisons: When you evaluate Email Marketing against different types of conventional marketing, you recognize its viability and immediacy. Other similar forms are:

Postal campaigns: With all due respect to the Postal services, they’re called “Snail Mail” for a reason. By the time a marketing campaign is delivered, it might as well be over. On the other hand, an Email Marketing campaign focuses on immediate deliveries. You plan a marketing campaign, create it and send it. The deliveries begin taking place instantly. In only a few hours, you can see how your marketing campaign has performed, how many of your target audience has viewed, opened, and clicked the emails.

Newspaper marketing: You can reach out to a massive mass with a Newspaper. But what you really need is standard. You need to accept that it is quality over quantity that you need to aim for. Email Marketing campaigns provide you with the leeway to choose a particular target database that will be most interested in your message. You can select from a large selection of available lists that cover demographics, socio-economic status, geographical positioning, and a lot more.

Hoardings: Again, whilst hoardings had been a conventionally famous mode of marketing, in today’s fast paced day to day schedule, not many can afford to be attentive to a hoarding while driving. Even in high traffic zones and during peak hours, people are generally on Twitter or Instagram to get rid of their frustrations! But an Email is something that people can check on their Smartphones and Tablets, even when seated at their workplace desk, on the sofa, or while moving.

Television: Among all of the mainstream media tools, Television obviously enjoys the pride of place. People will by no means stop watching TV and it’s one of the most popular platforms for marketing. This being said, the charges of having an eye-catching, innovative tv commercial are extraordinarily high. The need to have a very high production quality is likewise vital with the number of high scale brands and companies vying for attention on the TV.

All the above referred to modes of promotions and marketing are time consuming and call for quite high funding in terms of time and most importantly, money. On the other hand, Email Marketing is fast, smooth, and manageable. It is also cheaper to implement and deliver, with much lesser production hang-ups and problems involved in various conventional forms of marketing.