B2B Marketing Team

Top 5 Sureshot Tips For Effectively Leveraging Mailing Lists & Email Marketing By HR Executives

Getting the word across about your product or service to the right target audience forms the foundation of achieving the zenith of success in any field, and Human Resource consulting businesses are no different. Growing by leaps and bounds, HR consultants, whether in-house or outsourced, need to outshine and outperform their competitors vying for the attention of the same prospective clients.

This is where utilizing the power of HR mailing lists comes into play. Email marketing may seem like the prerogative of marketers. However, with their traditional recruiting roles, modern HR consultants must give their businesses the visibility it deserves with this razor-edged tool. Electronic mail is the preferred mode of communication globally, and according to Statista, over 4594 million users will use emails by 2025.

Considering the numbers, HR executives benefit immensely from leveraging a verified email list of HR directors in the USA and globally. If you are an HR consultant looking to carve a niche in a highly competitive space, you are in the right place. Remember, your email could be the difference between a prospect and a client, so put on those seatbelts as we help you learn more about email best practices and things to keep in mind before hitting the button of no retreat!

1. Use Verified Email Lists That Are Sure To Make It to the Inbox Of The Intended Recipients, Not The Spam Folder!

Even the best email marketing campaigns can fail to fetch the leads you deserve simply because the emails never made it to the inbox of the C-suite executives you wished to hit up! Let’s look at the numbers according to The Global Email Deliverability Benchmark Report 2H 2011 by Return Path, “Gmail Inbox rates declined to 79% with only 8% marked priority.” Please note that no one wants to receive spam; even the most well-intentioned legitimate marketing emails don’t grab eyeballs. Here is how you can avoid this, read up on the provisions of the CAN-SPAM Act for commercial mail. This will help you stay on the right side of the law and ensure that your bulk mail reaches the intended inboxes.

Now that you have figured out the compliance rules and regulations, it makes sense to compile a verified human resources contact list. There are a couple of ways to get this done. First, you can build your email list by gathering data from an opt-in form clarifying the purpose and giving freebies such as ebooks or webinars.

Second, you can let the experts handle the task and invest in a pre-verified list of HR directors you are interested in getting on board. Gethrough, a name to reckon with in this niche, helps you achieve the conversion rates you have always dreamt of realizing with GDPR-compliant, segmented contacts of C-level executives in various industries. To be precise, verified and reliable data is the key to winning and closing B2B deals in multiple industries. To further your HR consultancy business, you will need an hr directors’ email database.

Gethrough’s team of experts scans and authenticates data from reliable sources such as surveys, conferences, magazines, directories, websites, etc., to curate a list of leads that are updated every three months to ensure that you invest in only the best and get the highest ROI on your marketing campaign. Here is how they can help you up your email marketing game like a pro and free up precious resources for things that genuinely need your time and attention.

2. Send Purposeful Emails With The Right, Non-Deceptive Subject Line

Once you have the database of your preferred clientele and have created personalized content for the segmented client categories, it is imperative to check and set the right cadence and purpose of the mailer.

The good news is that 91% of Americans are open to receiving mailers with commercial intent, with 86% interested in reading promotional content in their inboxes once a month. This dispels conventional wisdom, which says that people are not in favor of receiving promotional content, whether digitally or through direct mail.

This simply implies that people are open to receiving content that adds value to their lives. You just need to present them with purposeful, personalized content topped with an attention- grabbing, honest subject header.
A non-deceptive subject line makes your mail CAN-SPAM compliant and substantially enhances the chances of the recipients actually opening and reading the mail. Keep it short, crisp, impactful, and true to the mailer’s content. Also, make the reader feel valued and special.
Refrain from using all caps and exclamatory marks.

3. Scannability & Readability ~ The Make Or Break Factor.

People lead exceedingly busy lives, with CEOs and CFOs even more pressed for time. This means your content must be easy on the eye and scannable in one glance.

Here’s how you can do that,
Use bullet pointers
Crisp formatting
Conscious use of white spaces
Shorter paragraphs
Insert informative infographics
Please stay away from long chunks of text (truth be told, nobody has the time to read it)

4. Make Your Mail Mobile Friendly

Recent statistics have reconfirmed what we instinctively knew, nearly 46% of smartphone owners show a marked preference for communicating with businesses via email. This translates into the logical conclusion that if your mailer is not mobile optimized, it won’t generate the impact you wanted it to register. Employ mobile responsive designs to ensure the links are clickable and the text is optimized for a seamless reading experience on mobile devices.

5. Keep the Tone Friendly & Remember To Make Opting Out Easy!

Please note that another sentient is on the screen’s other side. You wouldn’t want to come off as too formal or exceedingly stately. Ensure that you enter your name in the “From” section and the recipient’s name in the “To” section while keeping the tone pleasant. The more amiable you appear, the greater the chances of the recipient typing a reply asking for a quote!
Once you are done crafting the perfectly worded mailer and are about to hit “send,” please ensure that below the Call-To-Action button, you unfailingly add the “Unsubscribe” button. Giving the recipient the option to stop receiving further updates from your business should be as important and easy to execute as getting them to subscribe.
In Conclusion

In addition to the above-mentioned email best practices, it makes sense to conduct A/B tests on your emails, send test emails, and regularly update your mailer lists. Industry experts like Gethrough make the task easier by presenting updated and verified HR managers’ databases for your HR consulting email marketing campaign at attractive price points. Seal the deal today!

B2B Marketing Team

7 Email Productivity Tips to Get More Done Every Day

Emails have been a part of our daily lives for quite some time now. Not only is it used for maintaining personal connections but also for being productive in your workspace.

However, there are certain email practices that hinder your job progress rather than making it more efficient. To counter this, check out a few email productivity tips to help you get through more tasks every day:

Declutter and Reverse Email Append

A messy inbox will severely impact email productivity and affect the pace at which you get your tasks done. Unsolicited messages are inevitable since magnets that append emails are always on the lookout for every website. As such, it’s logical to spend time decluttering your mailbox to sort through the clutter.

If you’re wondering what is email appending, it’s simply a service that collects a database of potential clients. Receiving marketing emails is useful, but they may turn overwhelming if it messes up your inbox. To reverse email append, you’d have to scroll down to the bottom of the email and click unsubscribe.

Set Up a Fixed Email Checking Schedule

Contrary to popular belief, you should not always be on the lookout for the ping that notifies you of a new email. Instead, you should set up a fixed email checking schedule to keep job distractions to a minimum. Doing so will maintain not only your focus but also your momentum high throughout the day.

Having a fixed time wherein you sort through your inbox means you control your tasks and set your priorities straight. In fact, you wouldn’t want to read an email resignation letter from a valued employee right before negotiating a crucial deal. It’s also counter productive to receive a random notification from a company that hired email appending services.

Be Picky About Websites That Append Emails

You may think that randomly giving out your email address is harmless. However, this is not the case, especially if you aim to get more tasks done daily. Note that the Internet is brimming with lead magnets, so you’re bound to appear in several list appending services.

Of course, this is not a bad thing to be listed in an inventory you’re interested in. However, it’s different if you constantly receive holiday emails that distract you from doing your job. As such, it’s best to be picky when giving out your email address and any contact information in general.

Maximize Your Email Application’s Features

There are a lot more things that Gmail can do aside from being an electronic messaging app. In fact, the program is smart enough to make life easier and can even double your productivity rate. For instance, once you learn how to utilize the Filter feature, you don’t have to sort hundreds of emails manually.

Instead, they will automatically be rerouted to folders you have created beforehand. There are also other perks you can use, like getting the hang of Tags or scheduling a meeting. If you’re not tech-savvy enough for this, you could use an email project management tool to help you out.

Compose Full, Informative Emails Through an Email Append Service

If you get the help of an efficient email append service, you’re sure to get more of your job done. For instance, you can get help and focus more on improving your email structure and formatting. There are plenty of benefits from doing so, like reducing the number of emails you receive on a daily basis.

You should learn to include as much information as possible with the first message. This will minimize confusion between you and the recipient, preventing unnecessary back and forth. As a bonus, you can also schedule your carefully-crafted email to avoid inconveniences.

Utilize Email Templates

If you’re promoting your products through email marketing, it’s best to create a template. This will help you be more productive since you won’t have to craft the same email repeatedly. Instead, you’ll send the same customized template to a directory provided by a trusted service that appends email addresses.

The template should contain the gist of what you have to offer, including special promo codes and unique calls to action. Of course, you should also leave some room for improvements and personalization. This includes the client’s name and other user-specific information.

Avail Efficient Email Append Services

If you’re looking for a way to increase your email productivity, consider getting business email append services. Doing so will give you a solid database of potential customers to whom you can offer your services or products. In fact, the best email append services can provide you with the most trustworthy leads to grow your organization.

This will significantly decrease your time collecting email addresses that fit the company’s needs. You can then use the extra time to focus on other important activities, such as composing meaningful emails. Aside from a boost in productivity, there’s also a higher chance of increasing your clientele.

In Conclusion

You don’t have to spend several hours buried in your email app while worrying about your other job responsibilities. So long as you learn and apply email productivity tips, you’ll get more things done every day. This includes getting email appending services and other efficient practices.